Do your sessions finish the way they should? Completion rate weighted by how many sessions you've actually run — a few great ones count less than many great ones.
Depth
Do buyers come back? Measures the repeat-buyer rate — the share of your sessions that are from someone who'd paid before. High depth means people liked what they got.
Warmth
How do ratings feel? Weighted average of real ratings from people who actually paid for and completed a session — fake reviews from drive-by accounts don't move this axis.
Momentum
Are you active right now? The fraction of your paiyges that have seen session activity in the last 30 days. Steady publishers sit around 50–70; quiet ones drop fast.
Breadth
How much of the Health/Wealth/Mindfulness triangle do you cover? One pillar = 33, two = 66, all three = 100. Focused specialists and versatile generalists both have their place.
Dashed gold = average across other publishers in the Balanced region (2 other publishers).
